How To Make Money Blogging-Part 4

Ok, now the last 3 blogging “lessons” have been on getting your blog set up, and hopefully you have found a comfortable home for your blog. I have hopped around looking at and trying different platforms and it’s such a pain to move your blog once you’ve started, be ABSOLUTELY sure you are happy where you’re at before you get started and you will save yourself alot of time and frustration.

There are two books that I have bought and will try to pass along the essentials to you. One of the books is a Startup Guide by Entrepreneur Press called Start Your Own Blogging Business (Startup). It’s a 96 page paperback that is very basic, and is seems to be more theory than actual how-to’s. It’s also a good primer if you have never had a business before.

My favorite part of the entire book is a little story they tell at the very beginning that I think you find encouragement in also. It’s a story about Caroline, who publishes a blog on everything about iPods, her favorite thing in the world. Currently, her blog receives an average of 15,000 visitors per day-reportedly a modest amount of traffic for her chosen topic, receiving the “typical” amount of ad revenue of $.80-$1 per click from her readers. If only 1% of her daily traffic of 15,000 (150) click on her ads, she will earn between $120-$150/day in ad revenue. That’s $4500/month, or $54,000/year with very little business expense, which isn’t bad at all considering she is doing something she loves!

This gets better… NOW…if Caroline increases her traffic, let’s say to 150,000/per day with the same daily percentage of 1% clicking the same ads at $1/click …that’s $1500/day or just over a half million dollars per year.

Seem a little outrageous? Not really. 1% is a low percentage as well as $1/click is a low estimate, too. As your traffic increases, your advertisers pay you more to advertise for them. Granted, 150,000/day visitor traffic will take a bit of work (duh), but it is not an unrealistic goal if your subject matter is a popular one.

If you’re thinking that you could never acheive 150,000/day traffic to your blog, there are a variety of opinions on this. In the reviews of ProBlogger’s new book, ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, the point was made that it is more likely that your average blogger will make that 6-figure income with many blogs, not just one gigantic one. However, considering there are an estimated 1.6 billion internet users world-wide, 150,000 seems like a small number. Suggestion? Open a file on your computer or in your favorites and start recording your blog ideas and as you come across information for those ideas, copy the link and keep it with your idea file(s).

What is the final lesson here? It’s two-fold: choose your topic carefully, and really work at building your traffic. Go to the website Problogger.net for lots of tips and information on building traffic, or check out their new book, ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Another good site is Dailyblogtips.com, a clean, well organized blog that you can learn alot from.

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• How To Make Money Blogging-Intro
• How To Make Money Blogging – Choose Your Niche (Part 1)

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