5 Things To Consider When Designing Your Packaging

From jjpackaging.com

This is from a really great blog, TheMogulMom.com, and if you want to do a study on how to work a blog from the ground up successfully, study this one.  Although she technically started Nov 2007, she didn’t really get rolling until August of 2008. In one year’s time, she has taken a blog that helps moms get started in business from a virtual unknown to an Alexa rating in the 200,000′s (that’s really good!). A good entrepreneurial training assignment would be to do a timeline of her blog activities and see how she did it. I guarantee, you’ll learn more doing this simple task than you will from all those thousand-dollar blogging courses out there!

Heather at Mogul Mom also offers some excellent advice from a business from which she

from custompapertubes.com

launched her own product. She learned a lot from her mistakes as well as her success, and you can too. One of the best pieces of counsel is this blog post on what . .  and WHO . . . to think about when designing your product packaging. Since it’s your packaging that really sells a retail product, most people make it as noticeable as possible without consideration for everyone that will be handling it. What she point out are the problems the people that actually handle your product encounter, and is well worth reading.

I’ll tell you who the 5 people are to consider when designing your package, but be sure to read the details at http://www.themogulmom.com/2009/07/16/5-packaging-considerations/

from rlhessco.com

When launching your own product, don’t forget:

1. Your manufacturer

2. Your shipper

3. Your retailer

4. Your customer

5. Mother Earth (where it ultimately ends up…)

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