One of the fastest ways to spread the word about your business is to get your name on a top ranked website – and YouTube is about as top-ranked as you can find. With an Alexa rating of 4 – yes, you read that right – the traffic there is phenomenal. OK, I realize getting your video viewed is quite another feat, but let’s take this one bite at a time.
First, if you aren’t savvy with video taping and the like, then this may seem like an impossible task. However, there are these flip-cams that are relatively inexpensive and are perfect for the job. They also have a built in feature that automatically uploads your video to YouTube, all you need is an account (free) with YouTube, and an internet connection.
My son has one of these, and it is as easy as it says it is. His camera is a Kodak Zi6 and came with a mini tripod (so you can tape yourself if no one else is available), a battery charger and the two AA rechargeable batteries it requires. The newer Zi8 version is more expensive and takes a special battery, so I’m not sure what the updated features are, but I like to save the money and stick with easy to find AA batteries. Amazon has the Zi6 for about $123, no tax or shipping.
This is a great ‘school tool’ and could make a nice Christmas or birthday present. You could even consider it a business expense if that is your purpose for use. Making commercials for your business, creating teaching videos, or the many other ways to promote your business will return your investment cost quickly! Not to mention the fun you’ll have with it!
Of course, there is the option in this video that explains how you can use a free online program called CamStudio to make a “video” without a video camera. I’ve used another free program called Jing to do basically the same thing, but both of these limit you to what you can put up on your computer screen. Which isn’t such a bad thing, just use your imagination!
One important point to remember in putting your video online is to consider the keywords you use in the title and categories you list under. This will make the difference between becoming a disappearing drop of water in the ocean, or making a big splash. If you sell a product that teaches, TeacherTube is a fantastic venue.
You’ll also want to make your video engaging. DO NOT just stand there and talk – do something different, fun, and make an impact. The use of writing on individual cards has become popular and couldn’t be easier. Do your due diligence and look at other videos in your category and see what pops and what does NOT. Many of the videos from the Entrepreneur of 2009 contest are great examples. If you watch them all, you’ll also be able to see what NOT to do. Here’s one that used the card concept:
The Young Entrepreneur Society is running a video competition and will feature the winners on their website. Not the biggest prize, but it is a great place to start. All you need to do is make a 30 second video on why you have the next big idea and post it on YouTube. Find the details here:
http://www.youngentrepreneursociety.com/forum/topics/why-should-we-feature-you-as
We’ll feature you, too….if you are a homeschool student. Anyone for a homeschool entrepreneur video contest?
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