The holidays are quickly approaching, and the predictions are positive for retailers, especially those online.  A great deal of research has been done on consumer’s buying behaviors for 2009 with some basic suggestions to optimize your business. Here is a re-cap of an article from the American Express Open Forum.com (by Julia Rogers):

Fine-tune your website. [...]

Teaching the entrepreneurial mindset is often as simple as noticing when a business is doing an exceptional job. Pointing out many of the details you might take for granted trains them to see how things are run from an owner’s point of view.

Customer Service. The first step to increase your customer base is to keep every single one you ever come across. It works not only to maintain those you have worked so hard to gain as a customer, but if they are impressed by your level of customer service, then they will tell others. Guaranteed. Bad [...]